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                互联网技术更新换代,为传统广播带来了什么什么机遇?
                发布日期: 2018-05-27

                互联网技术更新换代,为传统广播带来了什么什么机遇?


                ZUOZHESHUWUCHIFENG ZHANGDANDAN

                DANWEISHUSAILIXINMEIJIEYANJIU

                HULIANWANGJISHUCONG2GDAO4G,MEICIJISHUDEGENGXINHUANDAIDOUJICHUANTONGMEITIDAILAIBUTONGDECHONGJI,5GDEDAODA,YUSHIZHEWANWUHULIANTIGONGDEKAIQI,ZHEISHICHUANTONGMEITIMIANLINZHEJIDADEWEIJI,DANTONGSHIYECHUANGZAOLEJIYU。

                XINMEIJIEYUJINGXIA,CHUANTONGMEITIQIUXINQIUBIAN,BUDUANCHANGSHIDAPOXINMEITIYUCHUANTONGMEITIZHIJIANDEBILEI,TUIDONGSHUANGFANGZAICHUANBOQUDAO、NEIRONG、PINGTAIDENGDUOFANGMIANDESHENDURONGHE,ZHUBUXINGCHENGXINDEGUANGBOMEITISHENGTAI,CONGCHUANTONGYUNYINGMOSHIXIANGYI“CHUANTONGQUDAO+HULIANWANGPINGTAI”WEIZHONGXINDECHANPINJIJIEYUGUANGGAOYINGXIAO+CHANPINO2ODEXINSHENGTAI。MEIJIESHENGTAIDEZHUANBIAN,DADAYINGXIANGLEGUANGBOYONGHUDEBIANQIANYUSHICHANGGEJU。

                收听终端升级,音频传播呈现立体化

                互联网技术的发展实现广播节目传播的多元化和立体化,除了线下的调频传播以外,联同棋牌平台排行“移动网络电台+自营APP+微信公众号+小程序+官网”形成一个矩阵传播模式。据赛立信媒介研究在2017-2018年的媒体用户调查数据显示,2018年车载收听、移动智能收听和传统收听三大终端中,前两个终端的用户量均有不同程度的上升,其中移动智能收听终端的上升比例更大一些,增幅接近10%。并且,数据显示,移动智能收听终端用户使用的平台较多是移动网络电台,如蜻蜓FM、喜马拉雅等,其中蜻蜓FM的终端使用占比超过65%。

                电台网络直播用户过2.0亿,十年增长15倍

                棋牌平台排行JUBUWANQUANTONGJI,2018NIANYIDONGDIANTAIDEYONGHULIANGDA4.16YI,ZAISHOUJIWANGMINZHONGZHANJUCHAOGUO50%DEBILI,QIZHONGHUOYUEYONGHULIANGYEGUOYI,SHUOMINGYIDONGDIANTAIDEYINGXIANGLIZAIBUDUANKUODA。SAILIXINMEITIYONGHUDIAOCHAXIANSHI,2018NIANZAIXIANYINPIN、ZAIXIANSHIPINHEZAIXIANYUEDUZHONG,ZAIXIANYINPINTONGQIZENGZHANGLVZUIDA,JIEJIN20%,SHUOMINGJIYUSHENGYINDEMEILIYUTEDIAN,ZAIXIANYINPINDESHICHANGKONGJIANHAIBIJIAODA。

                棋牌平台排行RUXIATUSUOSHI,JINSANNIANDEDIANTAIWANGLUOBOFANGDEYONGHULIANGZAICHIXUZENGZHANG,2018NIANDEYONGHULIANGDA2.05YI,ZAISHOUJIYONGHUZHONG,SHANGWANGSHOUTINGDIANTAIZHIBOLIUDEYONGHUZHANBICHAOGUO25%,YU2009NIANXIANGBI,YONGHULIANGZENGZHANGLE15.7BEI。SHUOMINGDIANTAIDEZHIBOLIUZAIYIDONGHULIANWANGPINGTAISHANGDECHUANBOXIAOGUORIJIANQISE。


                互联网技术更新换代,为传统广播带来了什么什么机遇?

                TU1 DIANTAIWANGLUOBOFANGDEYONGHUGUIMO(DANWEI:YI)SHUJULAIYUAN:SAILIXINMEITIYONGHUJICHUDIAOCHA,2009-2018

                MEITIDIAOYANYONGHUXIANSHI,2018NIANCHUANTONGMEITIDEHUOYUEYONGHUDAODALVJUNYOUBUTONGCHENGDUDEXIAHUA,QIZHONGGUANGBOSHISIDACHUANTONGMEITIZHONGXIAHUALVZUIDIDEMEITI,XIAHUAFUDUWEI2.9GEBAIFENDIAN,DIANSHI、BAOZHIHEZAZHIXIAHUADEFUDUJUNZAI5.0-10.0GEBAIFENDIAN。KEJIAN,GUANGBORONGMEIZHILUJINGGUOLEDUONIANDE“BOZHONGQI”,XIANJINRU“GENGYUNQI”,SUIZHEGUANGBOJIEMUZAIYIDONGZHINENGZHONGDUANDEHUOYUE,WEIGUANGBOMEITIDAILAIYIPIXINSHENGLI,GUANGBOJI2003NIANYIHOUZAICIZHAODAOYONGHUDEXINZENGZHANGDIAN。

                80后和90后人群是电台网络直播的主力军

                互联网技术更新换代,为传统广播带来了什么什么机遇?

                LAIYUAN:HULIANWANGTUPIAN

                RUSHANGTUSUOSHI,DIANTAIWANGLUOZHIBOYONGHUZHUYAOJUBEIYIXIATEDIAN:

                DADUOSHI80HOUHE90HOURENQUN。

                TAMENSHIWANGGOUDAREN,YESHICHUXINGDAREN。

                QIZHONGBUFAZHIBOAIHAOZHE,

                TAMENBIJIAOHUOYUE,OXINGRENZHANJIAODUOSHU。

                DUIBI2017-2018NIANLIANGNIANDEDIANTAIWANGLUOZHIBOYONGHUHUAXIANG,WOMENKEYIFAXIANYIXIAQUSHI——

                v NIANLINGCHENGSHANGXINGQUSHI,80NIANDAIHE70NIANDAIYONGHUZHANBIZHUJIANZENGDUO。

                v NVXINGYONGHUZHANBIZAICHIXUSHANGSHENG。

                v GAOXUELIRENQUNZAIZHUBUPANSHENG。

                棋牌平台排行ZUOWEIXINZHONGCHANJIEJI,80HOUYU90HOURENQUNDEWENHUACHENGDU、XIAOFEIGUANNIANDENGYUQIANBEIJIERANBUTONG,TAMENDUIXINXIANSHIWUJIESHOUCHENGDUGAO,DANDUIGUANGBONEIRONGDEBIANGEYUCHUANGXINYEHUIGENGWEIKEWANG。

                电台网络直播用户活跃度高、粘性强

                DIANTAIWANGLUOZHIBOYONGHUDESHOUTINGPINCIJIAOGAO,DADUOWEIZHOUHUOYUEYONGHU,JIMEIZHOUZHISHAOSHOUTINGYICI。QIZHONG,MEITIANDOUSHOUTINGDEYONGHUZHANBIJIEJIN30%,LVEGAOYUCHUANTONGSHOUTINGYONGHUDEPINCI,SHUOMINGDIANTAIWANGLUOZHIBOYONGHUZHONG,JIEJIN30%SHIGUDINGRIHUOYUEYONGHU。

                棋牌平台排行SUIRANGUANGBOTINGZHONGDUIJIEMUHUODIANTAIDEXIANXIAHUODONGCANYUDUBUGAO,DANSHIDUIWANGLUOZHIBODEGEZHONGCANYUXINGSHIZEJIAOWEIPENGCHANG,SHUJUXIANSHI,CHAOGUO75%DEDIANTAIWANGLUOZHIBOYONGHUBIAOSHIHUICANYUXIANSHANGDEHUODONG,LIRULIUYAN、SHOUZANG、DIANZAN、DASHANGDENG,QIZHONGLIUYAN/PINGLUNDECANYUYONGHULIANGZUIDUO,QICISHISHOUZANG,DIANZANDEYONGHUYEYOUCHAOGUO20%DEBILI。CONGZHEIDIANSHANGKAN,DIANTAIWANGLUOZHIBOYONGHUDUIJIEMUDEZHANXINGHUIGENGQIANG,YOULIYUJIEMUTINGZHONGWENDINGXINGDEWEIXI。


                互联网技术更新换代,为传统广播带来了什么什么机遇?

                棋牌平台排行TU2 YONGHUSHOUTINGWANGLUOZHIBODEPINCI



                互联网技术更新换代,为传统广播带来了什么什么机遇?

                TU3 YONGHUDUIWANGLUOZHIBODECANYUDUSHUJULAIYUAN:SAILIXINMEITIYONGHUJICHUDIAOCHA,2018NIAN

                电台网络直播用户收听时段呈碎片化、收听场景呈多元化

                棋牌平台排行CHAOGUO95%DEDIANTAIWANGLUOZHIBOYONGHUMEICISHOUTINGWANGLUOZHIBODESHIJIANZAI60FENZHONGYINEI,CHULEZAOGAOFENGYIWAI,DIANTAIWANGLUOZHIBOHEWANGLUOYINPINZAIGESHIDUANDEYONGHULIANGBODONGBUDA,WANSHANGDEYONGHULIANGJUNGAOYUXIANXIADEGUANGBODIANTAIZHIBO,SHUOMINGDIANTAIWANGLUOZHIBOYONGHUDESHOUTINGSHIDUANJIAOWEISUIPIANHUA,WANGLUOYINPINDESHOUTINGSHIJIANGENGWEIMINGXIAN。

                棋牌平台排行CONGCHANGJINGLAIKAN,CHULEJIALI,HUWAIYECHENGWEIDIANTAIWANGLUOZHIBOYONGHUDEZHUYAOSHOUTINGCHANGJING,BAOKUOCHECHANGJING、YUNDONGCHANGJINGDENG,YUQUNIANXIANGBI,YUNDONGCHANGJINGDEYONGHULIANGYOUMINGXIANDEZENGDUO,SHANGSHENGFUDUCHAOLIANGBEI。SHOUTINGCHANGJINGDEDUOYUANHUAWEIGUANGBOJIEMUDEJINGYINGDAILAIGENGDADEKONGJIAN。


                互联网技术更新换代,为传统广播带来了什么什么机遇?

                TU4 YIDONGHULIANWANGYONGHUSHOUTINGWANGSHANGZHIBOHEWANGLUOYINPINDESHIJIAN

                棋牌平台排行SHUJULAIYUAN:SAILIXINGUANGBORONGMEITIYUNCHUANBOXIAOGUOSHUJU,2018NIAN

                电台网络直播用户选择频率依然有明显的本化地趋势

                SUIRANYIDONGHULIANWANGDAPOLEGUANGBOJIEMUCHUANBODEQUYUXING,JUQINGTINGFMDIANTAIZHIBOLIUDEYONGHUDIANJIZHUANGKUANGSHUJUXIANSHI,60%DEZHIBOLIUYONGHUJIBENSHANGSHIDANGDIDEYONGHU,CHULEZHONGYANGDIANTAIDUIYIDIYONGHUYOUJIAODADEXIYINLIYIWAI,HENDUOCHENGSHIDEDIANTAIZHIBOYONGHUHAISHIXUANZEDANGDIDIANTAI,JIEDIQIDEJIEMUHAISHIPOSHOUZHIBOLIUYONGHUDEQINGLAI。

                棋牌平台排行TONGBI2017NIAN,2018NIANSHENGJIDIANTAIHECHENGSHIDIANTAIDEDIANJILIANGZHANBIFENBIESHANGSHENGLE12.5%、32.5%,SUIZHECHENGSHIDIANTAIRONGMEITIJINCHENGDEJIAKUAI,CHENGSHIDIANTAIDEWANGSHANGZHIBOLIUYONGHUDEDIANJILIANGHUIZHUJIANZENGDUO。

                联合多方直播平台实时传递,拓宽了粉丝覆盖面

                棋牌平台排行2016NIANBEICHENGWEIZHIBOYUANNIAN,YINGKE、YIZHIBO、DOUYU TV、TENGXUNZHIBO、DOUYUZHIBODENGWANGLUOZHIBOPINGTAIHUOBAOXINGQI。YISHIZHIJIAN,“RENRENDOUSHIZHUBO”DEKOUHAOCHENGWEIDANGSHIDEREDIANCWEI。2018NIANZHIJIN,“CHUANTONGGUANGBOJIEHEXINMEITI”DERONGMEIHUATIREDUBUJIAN,ZHIBOPINGTAIYECHENGWEIGUANGBODIANTAIYIXIANGRONGHEDEMUBIAO。BUSHAOGUANGBOFENFENKAIQILEDIANTAIZHIBO,RANGZHUCHIRENSHIXIANYOUBOYINDAOLULIANDEZHUANBIAN,YUTINGZHONGYIGENGXINYINGDEFANGSHICANYUHUDONG,XIYINLEYIDABODEXINGUANZHU。

                BIRUJIANGMENXINWENZONGHETAIDE《YIBUXIAOXINSHANGLEJING》,LIYONGYIZHIBOPINGTAIHEBENDIXINMEITIPINGTAI——JIANGMENYIWANGTONGAPP,YUGUANGBOSHISHIZHIBO,XIANGGUANZHONGZHANXIANYUANSHENGTAIDEDIANTAIBOCHUHUAMIAN,RANGDAZHONGLINGJULIGANSHOUZHUCHIRENRUHEZHUCHIJIEMU。[1]CONGJINQIJIEMUZAIYIZHIBOPINGTAIDEGUANKANLIANGLAIKAN,JIEMUCHANGGUIBOCHUDEGUANKANLIANGJIBENWENDINGZAI11WANZUOYOUFUDONG。

                SUIZHEHULIANWANGJISHUDEJINBUHEGUANGBORONGMEITIJIAOBUDEJIAKUAI,GUANGBOYONGHUJIQISHOUTINGFANGSHIJUNYOUSUOGAIBIAN,DIANTAIZAIXIANZHIBOLIUDEYONGHUYEJIANGYUELAIYUEDUO,DIANTAIWANGLUOZHIBOREDUZHUJIANPANSHENG;TONGSHI,CHUANTONGMEITIJIEZHUYUXINMEITIXIANJINDEJISHUHEDUOYUANDEBIAOXIANXINGSHI,FENGFULEJIEMUNEIRONG,YEKUOZHANLEFENSIQUN,WEIJINYIBUKUODAGUANGBODEYINGXIANGLIDAXIALELIANGHAODEJICHU。


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